![]() ![]() ![]() Over the years, many models have been developed and some are academic rather than of practical application in the "real world". I think most would agree that models are useful "Mind Tools" to structure thinking and communicate a strategy, but there's a problem. They're also great for communicating the purpose and reason behind a strategy you are pursuing. We believe a clear, simple model gives us a framework to assess how we're doing things now compared to our competitors and plan growth strategies for the future. You may have noticed we're fans of using practical models as tools to support marketing strategy development. most useful marketing model? Download our free marketing models guide and learn how to apply them in your strategy and planning ![]()
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